Everyone thinks working in restaurants is not a viable career option. The National Restaurant Association Educational Foundation wanted high school kids to consider restaurants and choose the path less taken. So we created ‘Unfollow’, a 360 campaign that showed off how cool working in restaurants can be.
We would find chefs and industry personnel who have “unfollowed” the norm, and create a documentary series about their journeys.
We would also reach out to people tweeting about their dull jobs and respond with a peak into what life in the restaurant industry looks like.