NRAEF: Be An Unfollower

Everyone thinks working in restaurants is not a viable career option. The National Restaurant Association Educational Foundation wanted high school kids to consider restaurants and choose the path less taken. So we created ‘Unfollow’, a 360 campaign that showed off how cool working in restaurants can be.

We would find chefs and industry personnel who have “unfollowed” the norm, and create a documentary series about their journeys.

video

We would also reach out to people tweeting about their dull jobs and respond with a peak into what life in the restaurant industry looks like.

tweets
Social-posts
posters_wall

Work

Always InfinityTV & Digital

NRAEFCampaign Concept

Lidl - Modern KurbitsPackaging Design

AllstateConcept Campagin

Häagen-DazsDigital & Print

SagaIllustration

SnapStreetConcept

Swedish MatchIllustration

IllustrationsFor fun