Allstate Renter's Insurance

As a millennial, you don’t think renter’s insurance is necessary. But if tragedy does strike, how #awkward would the conversation with your landlord be? Allstate Renter’s Insurance has your back so you can be your usual, entitled self, even when you write to your landlord explaining how sh*t actually went down. *Conceptual campaign

To support the print campaign, we create a microsite that helps you generate an unapologetic apology letter to your landlord in case of disaster. Just choose the type of destruction and fill in the name of your landlord to get an auto-generated letter.