Amazon Fresh

Surprise packaging

Expecting to receive the latest James Patterson novel, an Amazon Prime user opens the package to find the insides playfully illustrated with a mouthwatering dish composed of ingredients from the local grocers of AmazonFresh.

Instagram ingredients

Official AmazonFresh Instagram posts are tagged with ingredients to allow anyone to easily click through to discover the grocers on the AmazonFresh site.

Box surprise

And of course we take Fresh Plates to foodies perusing through food magazines, places where Amazon is not expected to be seen.

The illustration is concealed within a mini Prime box on the page, which can be opened up to reveal an AmazonFresh culinary treat.


Our recipe for the process include ideation, sketching and illustrating a delicious plate of food. Top it off with some layout work to put the illustrations into position.