Allstate Renter's Insurance


To get millennials thinking about maybe, possibly, being responsible and getting renter’s insurance, we create a series of print ads that were actually written by Allstate customers to their landlords. Arrogant they might be, but awkward they are not.

Letter Generator

A microsite that helps you generate an unapologetic apology letter to your landlord in case of fire, water damage, theft or destruction of property. Just choose the type of destruction, fill in the name of your landlord to get an auto-generated letter.